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LaVIGNE Music Twirl

Making Musical Wines -
The Story

A study at the Heriot Watt University in Edinburg found that playing certain types of music can enhance the way wine tastes with up to 60% depending on the melody heard.
The results were put down to 'Cognitive Priming Theory', where the music sets up the brain to respond to the wine in a certain way. In another study, Masaru Emoto, a Japanese scientist, has showed that music can change the molecules of water, and that especially classical music changes the water-molecules in a harmonic way. As most of the human body is water, this is Emoto's explanation why music has this great impact on human beings.
As wine is more than 80% water, we at La Vigne play classical music in our barrel cellar, 24 hours a day, 7 days a week, believing that music will change our maturing wines in a harmonic way. Because of a 56 dB loss on its way into the oak barrels, the music has to be played very loud, at about 100 dB(SPL). The speed of sound in our wine is around 1480 m/sec, four times higher than in air, which helps distribute the pressure-waves inside the barrels.
  • Winemaker Ossie Sauermann - Diners Club Young Winemaker of the Year 2008 with La Vigne Single Vineyard Shiraz 2007

  • Owner Robert Jørgensen - Brand Manager of the Year 2009
    (FM Wine Business Awards)
LaVIGNE Owner Play

The Magical Art of Making Fine Wine

Besides playing classical music to the wines, our winemaking follows a traditional approach
with the emphasis on strict quality-control to all parts of the wine-production process.
Careful selection and gentle harvesting of the grapes by hand, a minimal interference
in the cellar through the magical process of fermentation and maturation in selected
oak barrels.

In this way we try to achieve an essential South African character in our wines,
reflecting their origins in terms of our terroir.